KEC International, the flagship company of the RPG Group, is a global engineering, procurement and construction (EPC) major, powering iconic infrastructural development, even in inhospitable terrains, in 63 countries across the world. With a proven track record in project management and execution, a well-balanced diversified portfolio and a robust order book, KEC International differentiates itself by adopting innovative engineering tools and techniques to win and execute projects profitably.
Stellar performance across verticals
For 2016-17, KEC International wanted to highlight its growth story across its business verticals – Power Transmission & Distribution, Cables, Railways, Civil, and Renewables. To highlight the company’s consistent growth, buoyant order inflows and sustained margin improvements, we arrived at the ‘Powering Outperformance’ theme to emphasise the Company’s focus on value creation for its stakeholders by breaching new
frontiers of growth.
Case study based approach
We adopted a case study based approach for each subsection of non-statutory content – description of businesses, KPIs, etc. with ‘outperformance’ binding them. For example, we showcased the story of execution in eight challenging terrains to highlight its execution capabilities across geographies. We deployed smart infographics, real life imagery, bold colour palette to complement the theme while allowing the numbers to speak for themselves.
