Making Sustainability Personal
The Mahindra Group has been an early adopter of sustainability on the corporate front. They wanted to encourage their people, spread across the globe, to make sustainability practices an inherent part of their personal lives, beyond the workplace. The Mahindra team worked with us to conceive a concept that could uphold the small lifestyle changes that lead to a bigger and lasting impact on the planet. Chota Action, Bada Impact (Small Action, Big Impact) came to be the underlying theme.