Enabling Aluminium

One of India’s largest aluminium producers and a Vedanta Group company, Bharat Aluminium Company Limited (BALCO) wanted to showcase the benefits of doing business with them. To promote BALCO’s services to potential B2B customers in the steel industry we helped develop strategic communication around their operations, products, technology and their impact on environment, sustainability and society, using both print and film formats.

The Company’s winning propositions – ease of doing business and efficient supply chain mechanism, superior technology and purity standard were highlighted with contextual imagery in the brochure and illustrations enhanced by the brand colours were animated in the film. The film showcasing BALCO’s competitive advantages made its first appearance at a global steel industry conference in 2017 and made a strong case for the Company as a reliable and value-adding partner.