The ‘phygital’ growth story
For the 2013-14 Annual Report, we wanted to highlight KMB’s growing aspirations in line with the India growth story, aided by the government’s renewed thrust on financial inclusion. The ‘Bigger. Bolder. Better’ theme encapsulated the bank’s ability to take bold decisions and calculated risks, often taking contrarian bets. The 2014-15 report theme, #KonaKonaKotak, to clearly articulate the bank’s focus on digital as well as opportunistic physical expansion strategy (‘phygital’) that’s immediately earnings accretive.