Highlighting sustainable innovation

Huntsman, one of the world’s leading industrial corporations owns Huntsman Textile Effects, a global manufacturer and marketer of speciality chemicals for consumer and industrial end markets. Huntsman Atoto, its oldest factory in Atotonilquillo, Mexico was completing 50 years of operations.

They wanted to use this opportunity to bring to life their journey and story of sustainable innovation. AICL took the integrated route to bring together all the elements showcasing the exceptional delivery mechanism adopted by the Company towards the textile industry, its people and environment at large. To mark its 50th anniversary we created a unique brand identity, conducted an extensive photo shoot and developed multiple formats to deliver key messages. Brochures, environment branding at events and films in the local language helped create the desired connection with stakeholders. These highlighted steps being taken by Huntsman to preserve ecology, work with communities and ensure production of risk-free effluents. The use of human-led imagery interspersed with product, process and technology shots effectively articulated the Company’s role as a
responsible manufacturer.