The key challenge was to ensure the company’s communications keep pace with its exponential growth. We adopted a strong, bold and far-reaching thematic approach to outline the company’s performance and sustainability agenda. For the 2014-15 Annual Report, we celebrated its grey cement capacity expansion to 10 MTPA with ‘The Power of Ten’. In 2015-16, we brought ‘Capacity. Capability. Credibility’ to the fore. We used innovative designs and visuals along with smart text and typography to reinforce the themes.