Revealing value retailing
Avenue Supermarts, better known as DMart, is one of India’s pioneering value retailers. With a clear value-led offering, DMart has steadily grown over the years. When the company came out with its IPO, the significant investor interest didn’t come as a surprise. That the retail chain is promoted by billionaire investor Radhakishan Damani, often hailed as India’s Warren Buffet, added to its attractiveness.
Post the successful listing, the leadership team at DMart needed to ensure that the investors clearly understood the company’s growth strategy and true potential. Premium valuations also meant that there was little room for error on the execution front. We understood that the only route to sustained value creation for stakeholders was through DMart’s steady performance for the past five years.