/reporting/Hero MotoCorp

Communicating a global vision

Hero MotoCorp began over three decades ago with a bold vision of bringing world-class mobility solutions and technologies to India. The company has since emerged as one of the world’s largest manufacturer of two-wheelers, serving millions of people globally.
The theme of its 2016-17 Annual Report, ‘One World. One Hero’, celebrated the company’s commitment to strengthening its brand eminence globally. The company used the report to communicate its global stature to its growing stakeholder audience and to convey its values and way of doing things innovatively.

Speaking to a global audience

From manufacturing excellence to powering innovation and demographically oriented product launches to expanding distribution networks, the company continued to explore new frontiers and set higher industry benchmarks.

The Annual Report articulated the strategies, challenges and opportunities towards achieving its objectives. The report’s content architecture and design philosophy provided readers with a sense of Hero’s transcontinental prominence and scale.

A cohesive look

The treatment was aligned to the brand’s overall look, with accent on realistic imagery that represented the company’s stakeholder fraternity. We also made generous use of iconography, brand colour and infographics.

The report’s print version was elegant, comprehensive and well-structured, while the online version offered easy navigation and readability to engage readers of all categories.