SBI Life is among India’s principal life insurance firms. The Company is a joint venture between India’s largest bank, State Bank of India and the leading global insurance company BNP Paribas Cardif. The success of SBI Life lies in its focus on business excellence achieved through acceleration and positive transformation.
Customer-first strategy
The 2016-17 Annual Report was its maiden pre-IPO report and thus assumed greater significance. The IPO went on to become one of the largest in recent times. To reinforce the insurer’s operational excellence and staggering financial performance while staying focussed on delivering exceptional customer experience, we chose ‘Progress Based on Satisfaction’ as the theme. The report highlighted SBI Life’s achievements, driven by customer-centric solutions and industry best-practices while underlining a steep growth trajectory aligned to its aspirations of becoming the industry leader.
Clarity and insight
The overall design approach showcased SBI Life’s commitment towards supporting and sustaining lives. Generous use of brand colour and iconography illustrated the Company’s core values of trust and care. The content was neatly structured and presented in a format that emphasised SBI Life’s core strengths and strategic priorities.
