The story of optimism in a challenging environment

Vedanta Limited is one of the world's largest diversified natural resources company with a large base of low-cost, long-life assets. Given its scale of operations and presence across industries, Vedanta is a play on India’s still unravelling growth story. After narrating Vedanta’s resilient journey through adverse global macroeconomic conditions in its 2015-16 Annual Report, the management needed to reassure stakeholders and future investors about the Company’s strategic direction and potential. We decided to include an ‘Investment Case’ in the 2016-17 Annual Report, titled, Stronger, Smarter, Sustainable, that not only captured the Company’s strengths but also highlighted its continued attractiveness as an investment.

A balanced investment case

Our experience in addressing stakeholder information requirements over the years and across sectors enabled us to present Vedanta in ways that would lead to investment decisions. The investment case was thus a thorough and balanced view of the external macro environment and how Vedanta was placed in the dynamic market scenario. We used case studies to narrate the theme stories and analysed their impact on the business.

Connecting on a meaningful level

Each theme story was anchored to Vedanta’s key initiatives, including efforts made towards operational excellence, cost optimisation, business restructuring, innovation, waste minimisation, biodiversity, and community upliftment projects. An eclectic mix of colourful human imagery was used to present the theme. The design flow ensured effortless navigation across the report, with seamless integration of pictorials covering assets, products, communities, workers and
other stakeholders.