A confident identity
A new purpose needs a new identity. One that is bolder, more confident, and built for the future. The AICL creative team developed an identity system that is simple, scalable and versatile.
Our new wordmark is a stylised, optically corrected version of the modern, geometric and highly legible typeface Brandon Text. It reflects our clarity of thought and simplicity of approach, while building in fine nuances and detail. We are teaming this up with Museo Sans, as our primary communication typeface.
Orange is our new primary colour. It represents warmth, optimism, courage, energy and entrepreneurship, all of which are core to our DNA and way of life. It underscores our enthusiasm, free-thinking and ability to get things done, besides being distinctive and easily recognisable.
The ‘forward slash’ is our brand symbol. We call it The Extension, and use it not as decoration but as a device. It is the most obvious representation of the relationship between us, our clients, and their stakeholders.
It enjoys omnipresence in the digital and physical worlds, evoking a powerful imagery of differentiated,
Together, the three elements give us a stark, flexible and distinct personality – that of a team that thinks strategically and works informally.
Defining the offer
AICL began as a corporate reporting agency, but soon, we were more than that. Clients saw merit in inviting us to work on a diverse range of projects, leading to a significant amount of non-reporting projects in our portfolio. Over time, we built delivery capabilities across print
. However, this wasn’t how AICL was defined or understood.
Drawing from our purpose, and focussing on areas of work that we love the most, we have now categorised AICL’s service offer into four distinct consulting domains
– Corporate Reporting, Sustainability Communication, Employee Engagement and Brand Communication.
We have established capabilities across strategy, content, design, and delivery in each of these areas, hence it made a lot of sense to treat them as our engines of growth. This is also driving our approach to people, as we build solid teams
of seasoned experts around services and platforms.
More importantly, clients across the world prefer working with a single partner, who understands their business, strategy and vision, and is capable of delivering the message through unified, consistent and powerful stakeholder communication.
A tell-all website
Our new website
is a labour of love, containing almost everything that we would like to share. It is more informative, more interactive, and more representative of us.
There is an insight into who we are, what we do, and how we do it. It talks about our capabilities and strengths, and gives an overview of our key clients
. It introduces our entire team, and is a window to life and culture at AICL for those interested in joining
. The insights section offers examples of our thought-leadership
and the latest news
The centrepiece of the website is, however, our work. There are 60+ comprehensive case studies
that offer a deep-dive into our best recent projects. Visitors can filter work based on their preferences – by service, by industry, or by the delivery platform. Every page on the website offers an opportunity to view a project. And, we will keep offering fresh content every now and then. That’s a promise.
A connected world means a shared future. We recognise that there is only so far we can go if we don’t hold the right hands, and walk along with our best friends. We are working to instil a culture of collaboration across our operations, so that we can learn and grow with our team, our partners, and our clients. Together, we are going to tell amazing stories, create magic and make a difference.
Oh, and one more thing.
The hunger. The focus. And the focus on delivery. That doesn’t change. It’s still us
Okay, that’s enough from us. Let’s hear