The design approach established an umbrella brand under which each of the sub-brands, in this case the interaction formats were nested. The advantage of this approach is that it ensures a visual connect across all CEO interactions irrespective of the kind of interaction taking place. It also binds everything pertaining to CEO interactions under one mother brand, dispensing relevant information under respective sub-brands wherever applicable.
Visually the identity had two faces to its distinct sub-branding to provide a window for graphical representation of key information within the frame.
The names One on One, Round Table and Town Hall were retained as descriptors to their corresponding brand units.
However, a common element was required in the branding to connect all three formats. A strapline which also served as a conversation-starter would do the job. We zeroed in on ‘let’s talk’.
The visual identity helped drive the core purpose of the interactions – clarity and a fresh perspective.