Communicating caution playfully
Marico, one of India's leading beauty and wellness consumer products companies has a unique approach to sustainability. Their focus involves building a work culture that empowers and encourages Marico members to take complete ownership and make a difference to the entire business ecosystem. The first requirement of this approach is adherence to rules. SEBI has instructed all companies to enforce strict compliance with the Prevention of Insider Trading (P.I.T.) mandate. Marico wanted to communicate these rules to all its employees, senior management and connected persons to ensure they abide by them.
We worked with Marico's team to approach this campaign in an unusual way. The idea was to inform, not intimidate. To sensitise, not sensationalise. To make the awareness process friendly, not fearful.