To augment their employee engagement efforts, we worked with the AIL team to create a quarterly news magazine called ‘Surge Connexion’. The magazine will include highlights of the quarter and create visibility around upcoming initiatives and events.
The AIL salesforce, fondly called ‘Sikandars’ is key to the company's growth and strategy implementation. Each year, AIL conducts an annual event for the Sikanders called Lakshya (Goal) to recognise their efforts towards meeting organisational goals and motivate them to keep at it in the forthcoming year. For the 10th Surge Connexion edition, the focal point was creating a buzz around the 2018 Lakshya event, while chronicling its journey and legacy over the years.