Design amplifying diversity
We selected ‘Weaving a pattern of leadership’ as the overarching theme, with the design inspiration stemming from the cultural diversity of each of the regions in which it operates – Madhya Pradesh-Chhattisgarh, Maharashtra, Rajasthan, Bihar-Jharkhand, Punjab-Haryana-Chandigarh and Gujarat.
The visual narrative was an aesthetic language built through native folk-art forms. We used initials of each state's name written in the Devanagari script to devise a graphic for the combined entity. The design language, interspersed with local data, maps and images, reflected the multitude of cultural diversity in which DB Corp operates.