Maruti Suzuki wanted a play on the word ‘experience’. They wanted AICL to help them craft their communication in way that would cover the entire gamut of its offerings – the adoption of new technology and the act of purchasing a vehicle by the customer – all centred around the theme of experience. We created an impactful design borrowed from the most remarkable highlight of the year – the Nexa launch. We used a black and white background, a minimalistic palette and a cogent narrative. The outcome was a report that effectively highlighted the company’s dynamism and forward thinking.