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| Tara Jewels: One of the leading exporters of jewellery from India |
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| Situation |
| TARA is among the best managed and technology savvy companies in their industry space. The company is contemplating a fund raising programmed in the near future and wanted to start building a corporate reputation. Along with that, they have also launched their first chain of retail stores in India. We were commissioned to help with the communication at the corporate level as well as help in creating the collaterals for the retail launch. |
| Approach |
| Tara was approached very differently from any jewellery company. While the focus on design and product strengths remained, the manifestation of an immense amount of courage and ability to think big since inception was highlighted in the work we did for them. For the store launch, the visual intervention was minimal, but the focus was on creating a unified language across all products such as the franchisee proposals, catalogues, store collaterals, stationery, signage’s and so on. We focused on the product promise and quality and the technological innovations and purchasing convenience associated with the store. |
| Result |
| The Tara retail launch was a fairly successful one with the company already opening two stores, which recorded a high footfall. The results of our work on the corporate front will be visible in the coming months. |
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