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| Prajay Engineers Syndicate Ltd.: A leading real estate developer in South India |
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| The situation |
- Non-recognition of the company in the real estate industry.
- Suffered from a outdated brand image.
- Low valuation compared to peer set.
- Business diversification was not communication.
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| Our approach |
- Identity change.
- Modern outlook.
- Concerted PR effort.
- Comprehensive advertising strategy.
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| Result |
- One of the fastest growing companies.
- Established itself as a credible real estate brand in its geography of presence.
- Increased industry recognition.
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| Clientspeak |
| “Atherstone has the capability of creating multiple investor relations strategies which effectively communicate to our large shareholder audience. Be it our corporate website, brochure, annual report or film, Atherstone’s approach to these are as unique as they are cohesive with our organisation’s values. Atherstone introduced an identity change, incorporating a modern outlook and a concerted investor relations effort. These not only catapulted us into a high growth phase but also served to considerably increase industry recognition. They work with us for almost three years and now, they are more an extended arm of our organization as opposed to being an external consultant.” |
Ravinder Reddy
(Director (Operations) and COO, Prajay Engineers Syndicate Limited) |
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