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| Gitanjali Gems Ltd.: India’s largest jewellery & lifestyle company |
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| The situation |
- The company’s retail business was not getting factored into its valuations.
- Market capitalisation fell below the IPO levels.
- Brands were known individually and not under the overall corporate umbrella.
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| Our approach |
- Improved brand integration.
- Positioned company against peer set and highlighted differentiated business model.
- Media communication at a consolidated level.
- Avoid brand confusion.
- Creation of various brand and corporate collaterals.
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| Result |
- Overall market capitalisation tripled on an extended equity within a year of engagement.
- Brand awareness and visibility increased.
- The company is today a spokesperson for the global gems and jewellery industry.
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| Clientspeak |
| “Our association with Atherstone Investor Communications has been rewarding. They were amongst the first to fully grasp the various facets of our organization and worked to position them in the best possible light. Their creative range of collaterals has served to enhance our level of communications with our stakeholders. They improved our brand integration, not only avoiding brand confusion but allowing communication at a consolidated level. It has also allowed us to position our organization against our peer set and highlighting our differentiated business model have today increased our brand visibility, besides enhancing investor confidence. They have also done a commendable job in helping us improve information transparency.” |
Mehul Choksi
(Chairman and Managing Director, Gitanjali Gems Limited) |
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