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| GJR Group: One of India’s largest private iron ore mining companies integrating backward through the setting up of a steel plant. |
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| The situation |
| The Chairman is a prominent political personality and therefore it was required for us to de-link the political image from the corporate strengths. |
| Our approach |
- Complete rebranding and identity creation.
- On going media relations to manage the perception and create a positive recal.
- Creation of a globally relevant website which captures the entire strength of the group and its business activities.
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| Result |
- There is significant media interest in the group today.
- The communication solutions are proving helpful in the discussions on a substantialprivate equity investment in the company.
- Its professional management practices have been brought to the fore.
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