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BIG Pictures: The largest entertainment conglomerate in South East Asia.
The situation
BIG needed a document to showcase their corporate strengths as well their slate of upcoming films to market at the 2009 Berlin and Cannes film festivals.
The challenge
To create a document that would be able to communicate the charm of films in various Indian languages to the sensibilities of the European film industry. The document would have to be outstanding, collectible and at the same time, cost effective, flexible and modular.
The solution

An understanding of films and their directors’ achievements was used to create a compelling synopses. We created a solution that could carry a book, an account of individual films two cds and any other material that the client wanted. We also included translations in Spanish, German and French to overcome a possible language barrier.

We created a hard bound folder with ring binder clips which comfortably housed on both sides the corporate section and an account of the films, where the client could add and remove content based on need. All in all it is a very flexible document that can be customized to specific use.

 
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